Brand Design & Identity

The goal of this project was to create a visual identity that reflected the essence of Clínica CIRA: a space where science, care, and well-being come together to provide comprehensive healthcare.

Every decision, from typography to the color palette, was made to convey the clinic’s personality: elegant, natural, approachable, and professional. The identity was meant to embody its philosophy: a conscious, human, and personalized approach to care that inspires trust and balance.

The proposal drew inspiration from the principles of Wabi Sabi design, embracing simplicity, natural textures, and organic harmony to create an atmosphere of calm and balance. The logo was crafted with references to elegant and timeless brands, resulting in a typographic construction that conveys professionalism and excellence. This was complemented by a warm and subtle color palette inspired by natural tones that evoke serenity and sophistication. In addition, social media content for Instagram and Facebook was designed, and the clinic’s website was developed to extend the same sense of professionalism and closeness into the digital space.

The result is a coherent and distinctive visual universe that strengthens Clínica CIRA’s presence in Badajoz and beyond: a multidisciplinary clinic that not only offers treatments but also creates health experiences where well-being is felt, lived, and sustained.